#GO FISH CLOTHING PROFESSIONAL#

Our gentlemen customers are especially interested in the parasite wood carvings and our 10-foot giraffes. Our customer base is ageless and we have something for everyone. Who is your target client/customer base? Individuals who are looking for clothing, jewelry and handmade items that are unique and one of a kind. What makes us stand out is that 85 percent of our merchandise is handmade by artisans from around the world, many of whom we know by name. What will make your business stand out from competitors? I don't see myself as a competitor. What company or individual do you admire? I admire Patagonia for their environmental and global conscience and Oprah for her empowering philosophy. People are more thoughtful and careful with their purchases. The Go Fish store, however, is a response to these times that we are in because of the price point of the merchandise, fair trade principles and the message behind it. When were you the most discouraged? Unfortunately, but understandably, I found myself hearing a lot of naysayers based on the fear of this economic downturn. Another helpful source was paying attention while on my trip to Savannah. I also took a self-discovery class at my church that reconnected me with my talents. 'Eat, Pray, Love' by Elizabeth Gilbert and 'The Artist's Way' by Julia Cameron. What were the most helpful sources, including Web sites? My most helpful resources were two books that I read when I first retired. We are the first Go Fish store on the West Coast. Curt Coleman, the franchise owner, came to Ventura to check out, approve and build out the site. I spent the better part of the year conversing and visiting with other Go Fish franchise owners on the East Coast. How much research did you do before starting your business? I took 10 months to research.

The opportunity to help families in need prepared me for my new venture of assisting artisans from impoverished countries get the necessary exposure to better their lives. What is your educational and career background? For the last 23 years, I served as the executive director of a shelter for homeless pregnant women and mothers. Once inside, I was blown away with the colorful clothing, jewelry and the stories of the artisans. I was drawn in by the unique mannequins in the window. What prompted you to start your own business? While on a business trip in Savannah, Ga., I discovered a Go Fish store. © 2023 USPTO.Product or service: Unique clothing, jewelry and handcrafted wooden and clay items from artisans all over the world.

#GO FISH CLOTHING PROFESSIONAL#

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Go fish clothing